Monday, February 4, 2013

Super Bowl Winners & Losers

Well, Super Bowl 47, or XLVII if you’re a Roman, has come and gone. I, for one, will be happy to not hear what a near Deity Ray Lewis is. At least for a little while. Here is my list of Winners and Losers.

Winners
...The City of New Orleans – New Orleans and the people of New Orleans went all out for the game. Fans from both teams were gushing about the hospitality and favorable reports on local and national TV news were everywhere (except the report from Jessica Sanchez of WKMG in Orlando). The city did itself proud and, except for some minor traffic and road closures, the big game didn’t adversely impact the locals. The biggest news: there were no murders Super Bowl weekend and no Roger Goodell altercations.

…The Teams – After it looked like an early blowout by Baltimore, San Francisco stormed back and made it a nail biter.
…Beyonce – The Presidential Inauguration AND halftime at the Super Bowl! It looks like 2013 will be the Year of Beyonce.

On the Advertising Front:
…Dodge Ram/Paul Harvey “God Made A Farmer”. Very touching spot. Don’t know how many trucks it will sell, but it was nice to hear Paul Harvey again.

…Budweiser/Clydesdale Training. Now, I’m the first to admit that I’m a sap about some things and, yes, I get teary eyed over some commercials. This was one of those special commercials that touches everyone whether you drink beer or not.
…Budweiser and Subway. Due to the blackout, Bud’s “Lucky Chair” ad with Stevie Wonder and the Subway “Februany” ads ran an additional time.

…Tide/Miracle Stain. I didn’t see this one coming. A man drops food while watching a game and the stain morphs into a portrait of former San Francisco 49er Hall-of-Fame Quarterback Joe Montana. He strikes it rich as football fans make pilgrimages to his home. Then his wife (a Baltimore Ravens fan) washes the shirt with Tide. Again, didn’t see that coming. Very clever, though.
Honorable Mention: The Chrysler/Oprah tribute to the troops.

Losers
…Entergy. A 34 minute blackout at the biggest game of the year? Where were the backup systems and the backups to the backups?

…Forbes.com. Almost immediately, Forbes.com ran a post stating that New Orleans shouldn’t host another Super Bowl until the “outdated” SuperDome is replaced. Really? And the Super Bowl should be hosted where? New Jersey? Indianapolis? Nobody hosts the Super Bowl better than New Orleans. Even with a 34 minute delay.
On the Advertising Front:

…GoDaddy. A colossal waste of money. And, it ran twice.
…CocaCola/Coke Chase. I still don’t get what all the fuss was about. Charges of racism. And, in the end, the Showgirls won. Really, like Showgirls could ever beat a Cowboy.

What are your Super Bowl winners and losers?

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