Winners
...The City of New Orleans – New Orleans and the people of
New Orleans went all out for the game. Fans from both teams were gushing about
the hospitality and favorable reports on local and national TV news were
everywhere (except the report from Jessica Sanchez of WKMG in Orlando). The
city did itself proud and, except for some minor traffic and road closures, the
big game didn’t adversely impact the locals. The biggest news: there were no
murders Super Bowl weekend and no Roger Goodell altercations.
…The Teams – After it looked like an early blowout by
Baltimore, San Francisco stormed back and made it a nail biter.
…Beyonce – The Presidential Inauguration AND halftime at the
Super Bowl! It looks like 2013 will be the Year of Beyonce.
On the Advertising Front:
…Dodge Ram/Paul Harvey “God Made A Farmer”. Very touching
spot. Don’t know how many trucks it will sell, but it was nice to hear Paul
Harvey again.
…Budweiser/Clydesdale Training. Now, I’m the first to admit
that I’m a sap about some things and, yes, I get teary eyed over some
commercials. This was one of those special commercials that touches everyone
whether you drink beer or not.
…Budweiser and Subway. Due to the blackout, Bud’s “Lucky
Chair” ad with Stevie Wonder and the Subway “Februany” ads ran an additional
time.
…Tide/Miracle Stain. I didn’t see this one coming. A man
drops food while watching a game and the stain morphs into a portrait of former
San Francisco 49er Hall-of-Fame Quarterback Joe Montana. He strikes it rich as
football fans make pilgrimages to his home. Then his wife (a Baltimore Ravens
fan) washes the shirt with Tide. Again, didn’t see that coming. Very clever,
though.
Honorable Mention: The Chrysler/Oprah tribute to the troops.
Losers
…Entergy. A 34 minute blackout at the biggest game of the
year? Where were the backup systems and the backups to the backups?
…Forbes.com. Almost immediately, Forbes.com ran a post
stating that New Orleans shouldn’t host another Super Bowl until the “outdated”
SuperDome is replaced. Really? And the Super Bowl should be hosted where? New
Jersey? Indianapolis? Nobody hosts the Super Bowl better than New Orleans. Even
with a 34 minute delay.
On the Advertising Front:
…GoDaddy. A colossal waste of money. And, it ran twice.
…CocaCola/Coke Chase. I still don’t get what all the fuss
was about. Charges of racism. And, in the end, the Showgirls won. Really, like
Showgirls could ever beat a Cowboy.
What are your Super Bowl winners and losers?
